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Threshold Team

The Team

Samantha Lindley

Chief Executive and Creative Director

Samantha brings over 20 years of leadership and creative expertise across the cultural sector, with a track record in public art, film, community engagement, education, talent development, live events, and commissioning.

As CEO  and Creative Director of Threshold Studios, Samantha is dedicated to advancing the organisation’s mission of leveraging arts and culture to drive social impact and foster change on local, regional, national, and international levels. She advocates for the transformative power of digital and emerging technologies, championing their role in expanding cultural accessibility and inclusivity through innovative digital creative placemaking.

Emily Dennison

Director of Operations and Growth

Since graduating with a Media and Broadcast Journalism degree from the University of Westminster, Emily’s 25-year working journey through the creative industries spans senior communications and marketing roles across academic institutions, creative agencies, arts venues, and national museums.

From nurturing film and media talent at EM Media and heading inward investment and communications teams, Emily’s fingerprints are on successful campaigns, events, and British feature films showcased on prestigious platforms like Cannes, Rome, and Edinburgh. 

Most recently, Emily enjoyed ten years helping shape the future of the Confetti Media Group, now part of NTU, as Director of Communications.

Emily describes her most challenging yet rewarding working experience as a Governess on a remote Australian Outback Cattle Station, where she battled heat, dust, crocs, cattle, wild boars, and Flying Doctors. Helping children through their “school of the air” education was an unforgettable and character-building experience.

Now, Emily joins Threshold eager to contribute to its growth and collaborate on delivering exceptional experiences for audiences across Lincolnshire and beyond.

Kate Saunders

Director of Marketing and Audiences

Kate excels in cultivating new and existing cultural audiences for innovative projects, leveraging her 15+ years experience in marketing, branding, and audience development across the cultural, creative, and higher education sectors. 

As Director of Marketing and Audiences, Kate crafts and implements strategic, data-driven marketing and audience development plans for Threshold. She spearheads the organisation’s branding, marketing and communication strategies, leads project campaigns, and manages the expanding marketing and design team during Frequency International Festival of Digital Culture.

A self-confessed data enthusiast, Kate is passionate about using data to highlight the social, economic, and cultural value of Threshold’s work. She developed and oversees the data and impact framework and is dedicated to showcasing and creating further lasting impact through all of Threshold’s projects. 

Kate holds a CIM Professional Diploma in Marketing (Digital Strategy) and a BA in Fine Art from Leeds Metropolitan University. She is committed to building arts and culture audiences, enhancing inclusivity and accessibility, and strengthening the sector for artists and creatives.

Georgina Weller

Assistant Producer

Georgina has a strong background in arts coordination and community engagement, aligning with our commitment to creating social change through art and technology. She has a history of delivering impactful projects that connect with diverse audiences and communities.

Previously, Georgina worked as the Participation Coordinator for Zest Theatre. She also managed community-led events and social action projects as the Deputy Youth Services Manager at YMCA Lincolnshire.

With a BA in Drama in the Community from Bishop Grosseteste University and an MA in Youth Work and Community Development Studies from De Montfort University, Georgina has also earned professional qualifications from the Endorsement and Quality Standards Board for Community Development Learning (ESB) and the National Youth Agency (JNC). Her academic and professional experience supports her dedication to driving social change through the arts.

Originally from Kent, Georgina is now firmly rooted in Lincolnshire, and has produced for numerous arts organisations and projects across the county, including the Lincoln Arts Centre’s ‘Fun Palace’ and ‘Marketplace project’, Imagineer Productions’ ‘The Bridge’ in Grantham, and Open Plan’s Hemswell Cliff Placemaking project.

At Threshold Studios, Georgina is dedicated to using the arts to inspire, challenge, and transform. Her experience and passion for creating meaningful cultural experiences support our mission to inspire innovation, social purpose, and cultural change.

Jo Heldreich BA FCA

Finance Manager

Jo is a chartered accountant with strong technical accounting and IT skills backed up by 16 years of practical experience and a logical, hands on approach to getting the job done efficiently. She has a track record of delivering timely, accurate and relevant financial information to a wide variety of audiences, and experience of forming successful relationships at all levels of business.

 In 2014 Jo made the decision to set up her own company, Beehive Accountancy Services Limited, with the aim to deliver a high quality outsourced finance function to small businesses. The company provides a range of accountancy services from bookkeeping and payroll, to management reporting and high-level financial advice. Beehive specialises in providing professional services to the not for profit sector where Jo has spent most of her career, both inside and outside of practice.

Donna Close

Associate Director

Donna is a strategic consultant and creative producer with 25 years’ experience in arts and culture, working at senior levels across the private, public sectors and third sectors. She has developed cultural strategy and new partnerships, consortiums and alliances for local, national and international projects and raised more than £10 million investment for culture.

Donna has particular expertise in place-making projects and in creating and initiating arts festivals, special events and creative public art programmes.  Donna created and developed an award winning international festival White Night which commissioned 60 new pieces of work over 4 years including the civic soundscape project ‘West St Story’ with Martyn Ware.

Donna was also one of the founding trustees of the Brighton Open air Theatre raising more than £120k through crowd funding. Donna is Associate Director at FEI and a senior research fellow at the University of Brighton specialising in creative leadership and experience economy. Donna also produces immersive and film based projects as producer with Driftwood.

Simon Hollingworth

Associate Producer

Simon is a freelance Creative Producer based in Lincolnshire and works with a variety of venues, festivals and creative projects across the East Midlands and beyond.

Recent clients have included Transported, Rosa Productions, Lincs Music Hub, Doddington Hall and Peterborough Presents and he is one of the regular Creative Producers on Grantham’s biennial Gravity Fields Festival of arts & science. He was previously Director of Lincoln Drill Hall for 10 years and as part of that role was involved in helping to set up the first Frequency Festival in 2011.

Simon (also known as Mr Holly) is on the Board of Tom Dale Company and Zest Theatre and is delighted to be joining the Threshold team as one of two new Associate Producers and is looking forward to getting more people involved in Frequency 2019 and beyond.

Rob Gethen Smith MBA BEng

Associate Director

Rob is a digital technology specialist with extensive experience working across the arts as well as the broader social impact sector.

As Chief Information Officer he led digital transformation programmes at Tate and Southbank Centre enabling the wholescale opening up of digital access to artistic and educational content, development of new digital services and the modernisation of operational systems and practices. Working closely with curatorial and education colleagues to envision the digital ‘art of the possible’ and facilitate new experiences, he was also instrumental in the delivery of the Web we Want Digital Festival.

As a consultant, Rob provides advice to large and small organisations on how to maximise the potential of digital technology. He is currently Chair of the Chartered Institute of Fundraising’s Digital and Technology Special Interest Group and he leads on partnerships for a software supplier that delivers CRM solutions to non-profit organisations. He thrives on simplifying the complex to arrive at solutions that make sense and can be achieved.

In spare time he enjoys playing the piano badly and watching Crystal Palace sometimes win a game of football.

The Board

Prof. Harriet Gross

Harriet is currently Chair of Threshold Studios.

After running a bookshop in South London, Harriet undertook a psychology degree followed by a PhD.  From starting out as a researcher, she then became a lecturer, taught child psychology, and is now a professor and part of the senior leadership team at University of Lincoln.

Harriet’s research interests have ranged from pregnancy to gardening (she is the author of Psychology of Gardening (Routledge).

In 2013 she was part of a team from University of Lincoln that developed ‘Digital Capabilities’ for the Chelsea Flower Show, a garden structure that responded to Twitter messages and went on to win a gold medal.

Following a move from Head of Psychology to become Director of Innovative Special Projects at Lincoln, Harriet became involved with the School of Film and Media and Frequency Festival. In 2015 she was instrumental in creating an event with Lincoln Co_Lab and Threshold for the 2015 Web We Want Festival at London’s Southbank.

Harriet is also a Trustee of a dementia charity and a community gardening charity.

Toni Allen

A driven and dedicated Chartered Institute of Marketing professional with extensive experience of working with both developing start-ups and global large scale corporations.  Toni has worked both agency and client-side on large multi-faceted global campaigns, including bringing new products to market in new retail categories and strategic innovation in established categories, with considerable integrated marketing and stakeholder experience at Senior Management and Board level.

Her experience includes work in Education, Mental Health, B2B, B2C, IT, FMCG, Tobacco, Arts & Entertainment and charitable sectors, and a proven portfolio of managing large multi-million budgets, using strategic thinking to see return on revenue streams and winning and developing new products and business.

Chris Baker

As an Account Director at Four Colman Getty, Chris has been publicising culture and the creative industries since 2008. He works with clients across the UK and internationally, with particular interest in regional festivals and in the meeting points of art and design with science, technology,  enterprise and education.

He was nominated as a Rising Star by the Bookseller in 2015 for his work in publishing.

Chris first became involved with Threshold Studios by promoting Frequency, Lincoln’s Festival of Digital Culture in 2013 and has sat on the advisory board since 2014. He holds a first class BA Honours in History of Art from the University of Nottingham and an Advanced Certificate from the Chartered Institute of Public Relations.