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Vision, Mission, Values

Vision

To create a more democratic cultural sector that truly represents our society.

Mission

Through collaboration, creative engagement, talent development and digital encounters, we connect people and place to increase diversity and engagement across the arts and society.

Values

Democracy

We believe that everyone has the right to access ideas, space and a platform to debate. Through co-collaboration with audiences and place, we facilitate and amplify authentic voices to create a more democratic and accessible cultural sector that truly represents our society.

Excellence

We produce and facilitate high-quality, innovative and thought-provoking experiences to audiences, artists and place.

Inspiring

We bring together audiences, participants and creative and technology industries to help shape UK digital culture; inspire connections, creativity and change.

Opportunity

We showcase and nurture emerging and established creative talent from the UK and across the globe to bring forward the next generation of talent and enhance digital skills within the creative sector.